No, they don't. They do, however, use pre-orders as a leading indicator for demand, and therefore the size of their order for the book.
The publisher uses those orders to set the size of the print run, so there is certainly an incentive to have the listing up even if the date is known to be wrong. And once they know it's wrong, they are not going to embarrass themselves further by changing it several times, so it won't be touched until the new date is carved in stone. IOW not until the manuscript is in hand and they know exactly how long the production process will take.
BTW, publication dates can be scheduled as much as 3 years in advance. In fact, I've seen Tor pencil stuff in 8-9 years ahead, before there's even so much as a title for the book. [Baen's pencil is only about 2 years long, and kept pretty close to Toni's chest precisely so she doesn't have to deal with whines of 'you told us...'] They used to use 2035 or 2050 as placeholder dates for the relatively rare cases when they announced a book but really didn't know exactly when it was going to be turned in.
Keith_w wrote:Does Amazon charge you for the book before it is shipped? Indigo-Chapters doesn't.
Henry Brown wrote:Randomiser wrote:Don't understand how the publishing industry works or how they can be so clueless about marketing. Given the lead times it must have been evident to TOR for several months that AtSoT wasn't coming out in October/November, because it hadn't been handed in yet so why on earth did they put it up on their own webosite and manifestly not tell Amazon there would be a change in the schedule?
I wonder if is not a deliberate business practice. By putting the book up on Amazon, even with a date they know is not going hold up, they get some sales now. That is immediate revenue, rather than revenue sometime next year when the book actually comes out.