Joat42 wrote:The major cost of a book doesn't lie in printing, shipping or storage; it's in the editing and promotion (plus whatever the writer gets).
I agree with you entirely, and I clarified those three points in my last post. Even with those costs, it's still far cheaper to produce an ebook, and once those expenses are recuperated, the production costs of an ebook that's sold from the publisher's website is essentially
zero, minus the author's royalties.
If another internet retailer like Amazon sells the ebook, it gets a cut, but the profit margins on an ebook whose production costs have been repaid remains
much higher than paper books into infinity.
That's why I'm so grateful that Baen puts so many ebooks into its free library, or gives them away on a CD included with a hardback, which they did with most of RFC's books on the CD included with "Mission of Honor." Since my local library didn't have most of the Honorverse books and refused to buy them, I was thrilled to get my grubby mitts on the entire series!
The free ebooks introduced me to the entire Honor Harrington series up to that point, as well as Bahzell and a bunch of RFC's stand alone novels. Needless to say, I've devoured all of the novels he's written since, which proves that giving away early books in a series to hook readers on an author's work is a profitable thing to do. Ironically, "On Basilisk Station" is still available in paperback despite being part of Baen's free library.
Tor could learn quite a bit from Baen's marketing strategy...